Pleasing to parents' eyes too, in this case.
Italian graphic /brand design studio Le Macchinine has got it right!
Flavio Ruotolo's bright and playful children's textile range is a wonderful addition to her already solid design portfolio (remember those kitchen stickers I photographed on the Vogue Bambini stand at Playtime Paris?). Made from Oekotex Fair Trade cotton and silkscreened by hand with love in Italy, Le Macchinine's high-quality T-shirts, sweat shirts, backpacks and cushions are striking, fun and excellent value for money.
For modern boys and modern mums with modern tastes - love!