Kaija Vogel takes playing very seriously.
And kids and parents the world over will be thankful for that I'm sure.
Growing up in Finland in the 1970's, Kaija was given the freedom to explore the outside world through play. Her mother made her a pair of leather overalls that she wore for years whilst enjoying and discovering nature and learning how to ride a bike, run and climb, carefree. Naturally, when Kaija's daughter was born, her mother made a new pair of overalls in the softest leather, and in turn, these were handed down to her son.
Play is Work is a new brand offering simple, functional and hard-wearing clothing for young children, inspired, amongst other things, by tradesman's work wear and folk garments.
Kaija Vogel and her team have re-engineered the original playsuit, sourcing the softest, most hard-wearing leather from farms practicing repectful animal husbandry as well as treating the hide in the most environmentally-friendly way possible. The playsuits are modern yet timeless, sporting a signature Swiss zip, and have also given birth to tops and bottoms, all available in the brand new online shop.
And that's not all. While Kaija clearly believes in and loves leather, she has been working on a range of brightly coloured linen, wool and denim clothing, so do keep your eyes peeled for that!
I love this brand, and wish Kaija and her team every success in their new venture.
I can't wait to see what they have up their sleeve next!